Digital Marketing Certificate
Start your digital marketing journey today!
Be Job Ready with training from our industry experts with years of knowledge for working with top brands.
Become a digital marketing professional by learning skills like Social Media Marketing, SEO, YouTube Digital Marketing Strategy, Email Marketing, Facebook Marketing, Data Analytics & More!
Who all can take this course?
- College Students
- Working Professionals
- Business owners and Entrepreneurs
- Digital enthusiast
- Individuals who want to switch their career as digital marketer.
Course Details
30+ hours recorded content & 6 live classes (one per week)
Level - Beginner to intermediate
- Introduction to Digital Marketing – future scope & job opportunities.
- Social media management & strategy (Facebook, Twitter & Instagram )
- Search engine optimization– introduction and best techniques
- PPC ads (Google/Bing ads)– How to setup campaigns such as Search, Display and shopping.
- Google analytics – how to read and analyse data like a pro
- Google data studio– How to create live reporting dashboard
- Email Marketing (How to create a perfect email, nurturing techniques)
- Facebook advertising& engagement techniques.
- How to be build a landing page without coding on WordPress.
- YouTube marketing& advertising.
- LinkedIn Marketing and advertising.
- Online reputation management.
- How to write exciting copies for Facebook/Instagram/Google ads.
Bonus
- How to start with blogging.
- How to start or manage ecommerce business.
- How to run Amazon ads.
- Techniques to drive relevant traffic and generate quality leads via funnel techniques.
- Special sessions from guest digital marketing experts
Course Benefits
Get Trained by working professionals with real case studies and strategies.
Exposure to the most popular tools used in the industry by digital marketing professionals.
Opportunity to build career in the most emerging marketing profession.
Delivery Method
The course will continue in Hybrid model in which some of the classes will be shared as recorded lectures and on weekends their will be live session.
Some of the classes will be in the online format and the rest will be recorded lectures. You can learn from recorded videos at your own pace.
No, as this course is suitable for beginners or people with some knowledge of digital marketing.
Not yet, but we are working on it.
Yes, as the live classes will happen on weekends, especially on Sundays.
Aquire Essential Skills
We cover the tools and techniques you need to succeed.
SEO
Search engine optimization (SEO) focuses on techniques for getting websites to rank highly on search engines such as Google.
Google Analytics
Google Analytics can be added to any website and helps you to understand what users are doing on the site. Helpful insights can be made by looking at these analytics.
Google Ads
Google Ads can ensure a your website is listed at the top of Google, even if you can’t rank that highly organically (without ads).
Email Marketing
Email continues to be a very effective way of reaching customers, and should part of virtually every company’s marketing plan.
Website Optimization
Optimizing a website for search engines involves multiple factors. From SEO friendly content writing, to coding the website properly, to making sure page load quickly, many factors go into your search engine placement.
Twitter Marketing
Twitter’s potential advertising reach is almost 0.4 billion users. While not as large as the other networks, it’s still useful for certain types of content and audiences.
Facebook Marketing
Facebook is the largest social media platform with over 2.8 billion users.
Instagram Marketing
Instagram started as photo sharing app, but is shifting towards video to compete with TikTok. Its potential advertising reach is over 1.3 billion people.
LinkedIn Marketing
LinkedIn has over 700 million members, with a focus on business and jobs.
YouTube Marketing
Over a billion hours of video content are watched on YouTube every day! It has a potential advertising reach of over 2.2 billion people.
Blogging
Blogging is a way to drive traffic to your site, and content you can share on social media. It also helps with SEO for the rest of the website.
